Author: Charles

Top Advantages of PPC Advertising

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There is a range of internet marketing techniques that can benefit websites in strengthening their traffic, brand awareness, and conversion rates. One of the best internet marketing tactics is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. Even though SEO has proved to be very successful, it takes a fair amount of knowledge, time, and money to see fruition.

 

But what if you wish to see results as soon as possible? Regardless of whether your website has just been published or you’re a small company that can’t contend with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an excellent tool that can assist you by placing your ads in front of users who are proactively looking for your services or products.

 

Basically, PPC is an advertising model used to boost traffic to websites. Website owners build ad campaigns with particular targeting metrics and essentially pay Search Engines each time their ad is clicked. PPC ads are usually created through Google AdWords or Bing Ads and are situated on top of SERP listings before any organic results. The advantages that many websites harvest from this sort of advertising is invaluable, so here are the top advantages of PPC advertising for your enterprise.

 

Measurable Results

One of the top advantages of PPC advertising is the opportunity to measure and monitor your results in real-time. Whether or not you set your daily budget to $2 or $20, there are a range of high level performance indicators that can be measured, for example impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics enables website owners to effectively determine the success of their campaigns and quickly make alterations where necessary to enhance performance. In contrast to other advertising channels, PPC allows you the freedom to customise and track metrics in every campaign and monitor success depending on your advertising goals.

 

Quick Entry

PPC makes it possible for any type of organisation to launch their advertising efforts quickly and conveniently, without delivering too much risk with the ability to fix a maximum daily budget. Although SEO is a very effective strategy, it usually takes many months to see results so if you’re a new enterprise that needs to increase traffic and brand awareness quickly, PPC is ideal for you. Designing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to generate new leads and customers by showcasing ads on top of SERP listings.

 

Highly Targeted Traffic

PPC advertising enables you to customise your campaigns so they only show to highly targeted customers. Google AdWords allows you to target customers according to keywords, interests, location, and the times and days you want to display them, enabling websites to spend their advertising budget only on their niche audience. Websites can then analyse the metrics that were used in conversions and develop their future campaigns according to this feedback. Advertisers generally take a multi-layered approach to start with and narrow down the specific metrics of a campaign that works best for their particular target market.

 

Valuable Data

Having the ability to export the results of an ad campaign and assess particular metrics provides websites with precious data which can be utilised in other marketing channels. Along with this, websites can easily uncover impression, click, and conversion data for each keyword or phrase used in their ad campaigns which strongly helps in their SEO efforts. PPC also enables websites to find data about their comptetition by utilising third party tools such as KeywordSpy and SpyFy, allowing them to create a profile of their competitors and what market share is readily available.

 

As you can see, PPC is a compelling marketing tool that is suitable for all kinds of organisations. Not only are advertisers in complete control of their ad campaigns, budget, and target audience, the data obtained from real-time results offers invaluable feedback to bolster future marketing initiatives. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?

 

If you require any support in crafting your PPC ad campaigns, talk to Internet Marketing Experts Dubbo on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsdubbo.com.au

 

This Is Why Your Content Marketing Isn’t Working (And Tips On How To Fix It!)

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In today’s challenging environment of online marketing, there’s no doubt that content is king. Content is all around us and individuals love consuming it! It should come as no surprise that content is at the centre of most marketing techniques, with somewhere around 94% of small companies concentrating their efforts on content marketing. Having said this, with so many businesses now directing their marketing efforts on content, it’s becoming progressively tricky to stick out from the crowd and make your content marketing appealing and successful.

 

Have you tried content marketing only to discover that you’re not getting the desired outcomes? Well, you’re quite likely one of many businesses that are in the same boat. Don’t lose faith though, there’s no question that content marketing is among the most useful ways of boosting your customer base. So, here are four reasons why your content marketing may not be working and importantly, ways to fix them!

 

  1. You don’t have a strategy

 

Similar to any investment, if you don’t have a strategy and assigned KPIs to measure results, how can you possibly improve? Submitting blogs and sending tweets are great, but if you don’t have any aims then you’re merely aiming in the dark. To construct captivating content that followers will engage with, you need to have a clearly-defined strategy that should align with your business goals.

 

Regardless of whether you intend to improve brand awareness, website traffic, or conversion rates, your strategy should include KPIs in addition to short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target audience, the purpose of your content, and the types of content that will work best for you.

 

  1. Your content is not distinct

 

With the sheer quantity of online companies nowadays, it’s pivotal that your content is distinguishable from others. Too many businesses will generate content without examining the competition and as a result craft content that just gets lost in the crowd. Your content should be interesting, fun, and most importantly, offer value to users by offering solutions to prevalent pain-points in your niche. Along with this, different types of content suit different communication techniques, so think about the most effective ways you can do this, either through infographics, videos, diagrams, or even just thought-provoking or intriguing text.

 

  1. You don’t promote your content

 

One of the greatest errors that small companies make with their content marketing is that they don’t actually market it! Even if you’ve created the most ground-breaking article the world has ever seen, who will see it if they don’t know it exists? If you want to be successful with your content marketing, it’s vital that you promote your content through all available avenues, including:

 

Social media (Facebook, Twitter, Reddit, Google+).

Email newsletters.

Adding internal links to your articles.

Pitching to influencers and bloggers in your niche.

Proposing it as a guest post to bloggers in your market.

Including links to your content when commenting on other forums and blogs.

 

  1. Your content is not search engine friendly.

 

Content comprises a significant portion of your SEO, so it’s important that your content is SEO friendly and never use black hat tactics to try to boost results. Keyword stuffing is a popular mistake that businesses will make in their content creation, in conjunction with duplicate content, using the wrong keywords, and not optimising their meta tags.

 

Conduct some groundwork to uncover the most suitable keywords that your target audience would use to find your content. Likewise, use meta tags to your benefit to draw more users to your blog. Search engines always intend to deliver the best content to users, so if your content is valued then other sites will link to it, increasing the chances of obtaining more high-quality, reliable links from relevant businesses.

 

At the end of the day, there may be hundreds of reasons why your content marketing isn’t offering you the intended results, however these recommendations should address the majority of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Conduct as much research as you can about your viewers, your competitors, and your keywords, and develop captivating content that your users will naturally engage with.

 

If you’re about to give up on content marketing because of poor results, speak with Internet Marketing Experts Dubbo who can point you in the right direction. Phone 1300 595 013, or alternatively visit our website for further information: http://www.internetmarketingexpertsdubbo.com.au

 

SEO Tactics To Forget in 2018

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In today’s competitive marketplace of digitalisation and globalisation, it’s critical for organisations to employ online strategies and tactics that enhance their visibility to customers that are proactively looking for their products or services. Search Engines are absolutely the most influential programs that will have a bearing on your online visibility, and hence your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to enhance their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be an effective investment that will heighten your exposure and conversion rates, or if used improperly, can injure your rankings and exposure, thus having the opposite effect. The challenge with SEO is that its algorithm is constantly changing, and most website owners don’t keep up to date with current SEO trends. SEO tactics that worked last year may not necessarily be effective this year, and prominent SEO tactics from 5 years ago may result in your website being penalised today.

 

As opposed to focusing on the top SEO tactics that website owners should be investing in, we’re instead going to delve into the top SEO tactics that will actually penalise your website and therefore should be completely forgotten about in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a regular mistake that many website owners make in an attempt to heighten their SERP results. Keyword stuffing is fundamentally the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can quickly verify how many times a keyword has been utilised and will penalise websites for excess keyword stuffing. As opposed to keyword stuffing, website owners should centralise their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been around since the creation of SEO, and its value as an SEO tactic has developed fairly quickly since then. Although link building is still amongst the top three SEO tactics in 2018, aggressive link building will certainly result in your website being penalised. Google weighs links genuinely as a ranking signal considering that links are a public promotion which correlates with valued information on a website.

 

Aggressive link building transpires where links are acquired in a synthetic way. Examples of this is where links are inserted in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO technique will result in penalties for a website and should be abandoned, instead being substituted with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One obsolete SEO tactic that lots of folks still believe to be effective is excessive internal links. There is a frequent misconception where websites that contain a large amount of links to other pages within the website will improve their SERP results. The intent in doing this is to increase a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more damage than good.

 

  1. Not Identifying Technical Problems

 

The backend of a website plays a critical role in SEO, so it’s important not only to pinpoint any technical issues that may hurt your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just published an update relating to SSL encryption, so if a website doesn’t obey this update now, it will be penalised. The most popular technical problems that affect most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most overlooked SEO tactic that will enhance your SERP rankings are related to the images within a website. Optimising your website for image search is a reliable way to enrich your SEO, and this can be done primarily with the image filename and alt attribute. For instance, instead of supplying an image with a filename of home1.jpg, website owners should instead aim to use a keyword that characterises the image. Additionally, a basic mistake with images is keyword stuffing the alt attribute.

 

There’s no question that a productive SEO strategy will boost a website’s SERP rankings and visibility, however due to many websites abusing SEO techniques in the past, Search Engine’s SEO algorithms are regularly changing and it’s essential to keep up with these changes to grow in today’s online marketplace. If you need any advice with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, phone Internet Marketing Experts Dubbo on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsdubbo.com.au

 

An Idiots Guide To Twitter – What To Know and Be Aware Of

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Are you new to social media and want to learn the basics of one of the best platforms in the world? Well, you’ve come to the right place! Twitter is a social networking service where close to 330 million users socialise with one another through short messages of up 280 characters. At this point there’s over 6,000 tweets being sent through the internet every second, varying from standard text messages to gifs, memes, images, videos, and so much more. Twitter is among the most in demand social networking sites and is significantly different to other social networking giants like Facebook and Instagram.

Twitter is a platform where people exchange a multitude of information; from politics, jokes, news, or just universal thoughts about odd topics! As opposed to having a circle of friends like Facebook, Twitter is dependent on followers (not specifically friends) so not only can you connect with friends, but also your favourite politicians, journalists, and sport stars as well. Anything you upload on Twitter is accessible publicly for everybody to discover, but don’t stress, you can simply alter your preferences to private if you prefer to.

 

The first step in understanding Twitter is to grasp the basic terms and lingo used. The following lists the most commonplace vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another member

Feed – The list of tweets you’ll find on your homepage from people that you choose to follow

Handle – Your username

Mention (@) – A way of referencing other members in a tweet (e.g. @EAGames). Any person mentioned in a tweet is informed, being an uncomplicated way to connect with other people publicly

Direct Message (DM) – A private message (280 characters) sent to another member. You can either select to accept DM’s from all users or just members that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a discussion (e.g. #Vegans). You can locate tweets from all users that mention a certain hashtag by clicking on the hashtag itself.

Creating an Account

Creating an account is simple and easy, just download the app or head to www.twitter.com and click the signup tab. The full name you enter will be your display name, but this can be changed as regularly as you desire. Choose a username (or handle) so people can mention you by typing the @ symbol in front of your username. After you’ve typed in your mobile number for validation purposes, chosen an avatar, and composed a quick bio about yourself so others can see your passions and interests, you’re good to go!

Joining the Twitterverse

As discussed earlier on, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other characters of which you’re a supporter. Once you’ve signed up, Twitter will offer a standard kind of setup wizard to help you begin, such as recommending some individuals that you might want to follow. You can give Twitter permission to browse your contacts list to uncover any of your friends that are currently using Twitter. Following friends and other users is particularly simple, and once you’ve started following certain users, Twitter will continue to offer recommendations for other users to follow based on the sorts of users you’re currently following. All the tweets of your followers will appear in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it abides by Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply select the ‘Compose New Tweet’ button and you can Tweet text, images, photos, videos, gifs – a complete range of different media that can be uploaded via your device. Always remember though, videos can only be up to 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is fantastic!

Once you’ve gotten the hang of the basics of Twitter, the world is essentially at your fingertips! You can keep up to date with the most recent trends, be the first to see viral posts, and engage with your friends and favourite personalities in a simple and user-friendly platform.

Once you’ve got started using Twitter, the rest will fall into place easily, so why join the Twittersphere today? If you need any help with getting started on Twitter, simply get in touch with Internet Marketing Experts Dubbo on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsdubbo.com.au

 

What Are The Leading Organic SEO Ranking Elements For A Website?

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If you’ve just produced your first website and you’d like to know the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most reliable marketing tools due to the fact that it enables you to get your message in front of prospective consumers that are directly searching for your products.

The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s extraordinarily convoluted and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are constructed equally, so you can concentrate on the most relevant variables that will have the greatest effect on your SERP listings.

It is essential to understand that the weight of each variable is adjusted as time passes, so Google will place more importance on specific variables according to user behaviour and how Google feels it can maximise the user experience. With this being said, most of the leading organic SEO ranking variables have been in the same spot for a few years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to increase website traffic, customer engagement, and ultimately sales.

  1. Content

A great significance is placed on content simply because Google wants to rank the most relevant websites on top of its search results . The recent Hummingbird update allows Google to recognise a website’s content structure and how this content adds value to prospective consumers, so generating quality content set in a natural tone will be compensated with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is a great start. At the same time, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has analysed the top 10 search results and identified that the top positions contain content that is about 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most critical variables in SERP listings since the more links there are to your website from reputable sources, the more trusted your website is perceived. The flip side of the coin rings true also though, so be careful not to generate links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value eventually as Google searches for new ways to appraise websites, but for the time being, link building is still the best indicator of relevance and reliability.

  1. Mobile Optimisation

With more users now surfing from mobile devices than desktops, there has been a major shift towards optimising your website for mobile devices. Google is currently experimenting with mobile-first indexing, which points out that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t currently mobile-friendly, you better get started but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a vital factor for mobile optimisation, so aspire to have mobile pages loaded within 2 seconds to make certain that your website is truly ‘mobile-friendly’.

  1. Other Technical Factors

There are numerous other technical elements that will noticeably determine your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. In addition, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other elements such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is always adjusting, meaning that SEO techniques are continuously changing also. Despite the fact that there are over 200 variables in Google’s search ranking algorithm, Google has placed great importance in recent times on rich content, quality links, and a smooth mobile experience. Endeavouring to concentrate on all Google’s search ranking variables will prove to be fruitless, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any help in how to properly execute any of the above SEO techniques, don’t hesitate to speak with the digital marketing specialists at Internet Marketing Experts Dubbo by phoning 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsdubbo.com.au