Online Marketing

What Are The Leading Organic SEO Ranking Elements For A Website?

 

If you’ve just produced your first website and you’d like to know the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most reliable marketing tools due to the fact that it enables you to get your message in front of prospective consumers that are directly searching for your products.

The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s extraordinarily convoluted and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are constructed equally, so you can concentrate on the most relevant variables that will have the greatest effect on your SERP listings.

It is essential to understand that the weight of each variable is adjusted as time passes, so Google will place more importance on specific variables according to user behaviour and how Google feels it can maximise the user experience. With this being said, most of the leading organic SEO ranking variables have been in the same spot for a few years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to increase website traffic, customer engagement, and ultimately sales.

  1. Content

A great significance is placed on content simply because Google wants to rank the most relevant websites on top of its search results . The recent Hummingbird update allows Google to recognise a website’s content structure and how this content adds value to prospective consumers, so generating quality content set in a natural tone will be compensated with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is a great start. At the same time, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has analysed the top 10 search results and identified that the top positions contain content that is about 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most critical variables in SERP listings since the more links there are to your website from reputable sources, the more trusted your website is perceived. The flip side of the coin rings true also though, so be careful not to generate links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value eventually as Google searches for new ways to appraise websites, but for the time being, link building is still the best indicator of relevance and reliability.

  1. Mobile Optimisation

With more users now surfing from mobile devices than desktops, there has been a major shift towards optimising your website for mobile devices. Google is currently experimenting with mobile-first indexing, which points out that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t currently mobile-friendly, you better get started but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a vital factor for mobile optimisation, so aspire to have mobile pages loaded within 2 seconds to make certain that your website is truly ‘mobile-friendly’.

  1. Other Technical Factors

There are numerous other technical elements that will noticeably determine your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. In addition, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other elements such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is always adjusting, meaning that SEO techniques are continuously changing also. Despite the fact that there are over 200 variables in Google’s search ranking algorithm, Google has placed great importance in recent times on rich content, quality links, and a smooth mobile experience. Endeavouring to concentrate on all Google’s search ranking variables will prove to be fruitless, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any help in how to properly execute any of the above SEO techniques, don’t hesitate to speak with the digital marketing specialists at Internet Marketing Experts Dubbo by phoning 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsdubbo.com.au

Top SEO Trends In 2018

 

Online visibility is an integral component to any businesses strategy, however the digital environment is in a continual state of change so it’s paramount to stay on top of these changes to make sure that your online presence is optimised. Google releases between 500 and 600 updates each year, with the majority of them merely tweaking their secretive search ranking algorithm. With Google being such a powerful force in today’s digital world, Search Engine Optimisation (SEO) has become progressively important for companies to increase their website traffic, customer engagement, and ultimately their sales.

User behaviour is transforming rapidly with new technology, so Google must track these changes and upgrade their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to flourish online, they too must remain on top of the changing trends in SEO. In fact, using old SEO methods can lead to penalties that lower a website’s search engine results page (SERP) listings, so here we’ll look at the top SEO trends to consider for your website in 2018.

Voice Search

Lots of users are now preferring to utilise voice searches as opposed to conventional keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current rise in voice searches continues at the same speed, pretty much half of all online searches will be carried out via speech by the year 2020!

What this means for websites is that they should begin blending more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. As an example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be accompanied by a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a treasured tool for SEO, and this will still be a pivotal component in determining SERP listings in 2018. Generating valuable links to reputable websites is still the easiest way for Google to ascertain if a website is trusted, so adding value through quality links that helps you develop an authority in your target niche is a fantastic strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites relevant to your industry and referral traffic will be very beneficial in the future.

Mobile Optimisation

Since 2015, online searches using mobile devices has exceeded that from computers, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has disclosed that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is most definitely the time to start!

Accelerated Mobile Pages

Website loading speeds play a key role in SERP listings, and Google’s search results algorithm will undeniably favour those with quicker speeds. As a matter of fact, Google has established an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly influencing SERP listings yet, it will affect other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be quickly installed into HTML or JavaScript code, but plugins will be needed for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Even though traditional SEO techniques like link building will still be productive in 2018, there are other developing trends that Google is prioritising in the future which may noticeably alter the practice of SEO. It’s clear that SEO is already adjusting to stay up to date with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and implementing strategies now, your website will be optimised and ready to receive targeted customers from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, connect with Internet Marketing Experts Dubbo on 1300 595 013, or visit their website for further details: http://www.internetmarketingexpertsdubbo.com.au

 

Why You Should Have A WordPress Site

 

So, you’ve got a fantastic business idea and you’ve made the decision you’re going to construct and publish your own website. Well, as you most likely know, there are many things to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But essentially, what’s most important when building a new website is the platform you choose. There’s a variety of website platforms available with an array of diverse features, targeting the entire spectrum of developers from novices to specialists. You’ll ask for suggestions on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can naturally be confusing to weigh the pro’s and con’s of each website platform and choose which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will provide five persuasive arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is user-friendly and manage

 

WordPress is exceptionally easy to use so you don’t need to be an expert HTML coder to develop an effective and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress over not taking advantage of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is remarkably SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important component to any website so having in-built features that seamlessly make your website SEO-friendly is priceless. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site genuinely attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to design any type of website you like. WordPress is also open source which means that the source code is obtainable for anyone to modify, edit and create different themes and plugins with an assortment of features and release these to the community. Now, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any inquiries or concerns about anything WordPress related, there are essentially thousands of people ready to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of smart phones for internet usage, it’s incredibly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Thankfully most WordPress themes are designed to be mobile responsive, meaning that whatever device your visitors are using, WordPress websites will systematically alter the appearance of your website to match. WordPress also enables you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Today, website security is critical so naturally WordPress has high security standards. Nearly 25% of websites are created on WordPress so hackers are continually attempting to find ways to compromise them. WordPress is well aware of this so has created a range of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Bear in mind, it’s also important for you to be using a secure device when accessing your WordPress account, so make sure that you utilise standard security tools on your device and only install credible plugins from trusted sources.

 

As you can see, WordPress has a range of superior features that simply make it the best website platform on the market today. Although there are many other reasons why WordPress is a great choice for your website, this article just focuses on five of these: WordPress is remarkably user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to build a practical and powerful website? If you have any queries about how you can further optimise your website, get in touch with the team at Internet Marketing Experts Dubbo on 1300 595 013 or visit their website: http://www.internetmarketingexpertsdubbo.com.au

 

Top Tips For The best Email Sequences

Having worked as a sales rep for numerous tech start-ups, I can’t even begin to explain the importance of sending email sequences that sell. Automated emails are fabulous because they substantially reduce the workload for a sales rep, nevertheless nowadays, everybody can identify with discovering an assortment of email sequences lurking in their inbox on a daily basis that just frustrate us because we need to click two buttons to get rid of them!

 

Not nearly enough business owners invest the time and effort in creating effective email sequences that essentially sell their product. Producing useful email sequences is both a science and an art, and if done effectively, can lead to incredible results. Having hundreds of potential customers on an email list isn’t going to deliver any income if you can’t sell your product. So, here’s 4 tips on how to develop a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very relevant when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will inspect so if it’s not appealing enough, they merely won’t open it. Needless to say, the subject lines of an email are critical when it comes to conversion rates. Here are some stats which emphasises their importance:

 

One-third of email recipients will open an email based completely on the subject line

Nearly 70% of email recipients will determine if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the common mobile screen can only fit between 4-7 words in the subject line.

 

The key to prosperous subject lines is solving your prospects problems in as little words as possible. For instance, effective subject lines include, “Common questions about university”, “Common questions about interest rates”, etc. Think of your prospects problems and target your subject lines to solve that problem succinctly. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

After a recipient has opened an email, it’s important that you deliver a value proposition in the context of their problem immediately. Forget beginning the email with your name and job title; you must give your recipients a good reason to continue reading the email. Hence, begin your email with some relevant information they can relate to, like company news or their opinion to an event via Twitter or an online blog, then get into the value proposition in the second & third sentences.

 

Your value proposition should be structured like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a moment to speak to you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.

I recently collaborated with another organisation with [positive benefit]. Is this something that would be beneficial for [company name]?

 

It’s essential that you get to the point swiftly and keep the content focused on the objectives of your prospect.

 

Tip 3 – Throw out the tedious ‘Welcome Email’

 

If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s ultimately dead-wood and if you’re going to send a welcome email, make sure that you incorporate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The fact of the matter is that even a wonderful first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an effective follow-up email will remind them that you’re here to help them in whatever problem they have. You should make sure that your follow-up emails also feature your value propositions, and further information that is helpful to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly recommend using this application to aid you with your email sequences.

 

The value of developing effective and actionable email sequences can have a remarkable affect on your conversion rates and sales. There are many variables that you need to consider when designing your email sequences, but this article features the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in seeking advice from digital marketing experts that can assist you. Contact the team at Internet Marketing Experts Dubbo today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsdubbo.com.au.

 

How To Recover From A Social Media Fail

There’s no question that social media is a considerable component of internet marketing strategies for many businesses. With more than one billion active users on Facebook alone offers incredible opportunities for business in a variety of different ways. Evidently, advertising is the largest opportunity for companies, but there’s also a brilliant opportunity for businesses to communicate with their customers on a personal level via a variety of social media platforms. Customers can express all their feedback via a company’s social media account; the good, the bad, and the ugly. So obviously, there’s going to be an abundance of social media fails when companies respond to customer’s feedback online.

 

The concern here is that anything you post on the internet, stays on the internet, so it’s imperative that sufficient time is invested in providing accurate and applicable responses to customers through social media. At the same time though, there’s regularly going to be some newsworthy controversy. If social media blunders aren’t controlled accordingly, they can severely tarnish a brand’s image and can even put a company into crisis mode within a couple of minutes. So here’s a brief overview of how your business can rebound from social media fails with minimal damage to your brand and credibility.

 

Have a sense of humour

 

When harmless social media fails occur, making a joke of the scenario by using some quick wit is one of the best antidotes. In many cases, shedding some humour so everybody has a laugh is the internet version of almost tripping on the footpath and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that encounter high volumes of interactions, including likes, comments and replies, so it’s possible to transform a simple blunder into increased exposure and a broader target audience, all from a basic mistake!

 

Act immediately

 

Whatever the type of social media blunder, the quicker you take action, the better your end result will be. In today’s digital world, controversial news spreads like wildfire, so it’s critical that you admit your mistake, genuinely apologise then accurately specify the next steps you will be taking to remedy the situation. Just ignoring the problem can have tragic implications and the longer it takes you to take action, the more momentum your social media fail will be gaining and the more challenging it will be to remedy.

 

Be honest

 

It’s vital that you are honest about your blunder and the steps you’re taking to resolve the predicament. There’s no point arguing with your customers if you’re the one who has made the oversight! If you blatantly lie about the length of time it will take for your servers to be back online or the length of time before new stock arrives, it’s only going to hurt your brand and reputation by further frustrating your customers. Instead, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making another mistake! Nowadays, honesty is refreshing and lies only compound which can potentially turn your blunder into a disaster.

 

Keep moving forward

 

Social media fails, even crises, does not define a brand so once you’ve corrected the situation as best you can, keep moving forward with business as usual. Provided that you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is much better than dwelling on the situation. You’ll have to put procedures in place to reduce the chances of such blunders arising again, and this will only improve your social media team with more experience. Social media mistakes are like a wake-up call, and in some instances, you may uncover ways to improve your product’s or brand’s image because of your error. But whatever you do, don’t reduce your social media’s initiatives. There’ll always be another businesses social media fail to hear about tomorrow!

 

Social media is a powerful force in today’s society and companies are making the most on the many opportunities it presents. Having the capacity to connect with your customers on a personal level is fantastic, and you must be prepared for social media blunders because they will materialise at some point or another. This article outlines some key ways to recover from social media fails, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, talk with digital marketing specialists who will be able to assist you quickly and proficiently. Contact the team at Internet Marketing Experts Dubbo on 1300 595 013 or visit their website: http://www.internetmarketingexpertsdubbo.com.au