If you’ve just produced your first website and you’d like to know the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most reliable marketing tools due to the fact that it enables you to get your message in front of prospective consumers that are directly searching for your products.
The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s extraordinarily convoluted and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are constructed equally, so you can concentrate on the most relevant variables that will have the greatest effect on your SERP listings.
It is essential to understand that the weight of each variable is adjusted as time passes, so Google will place more importance on specific variables according to user behaviour and how Google feels it can maximise the user experience. With this being said, most of the leading organic SEO ranking variables have been in the same spot for a few years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to increase website traffic, customer engagement, and ultimately sales.
A great significance is placed on content simply because Google wants to rank the most relevant websites on top of its search results . The recent Hummingbird update allows Google to recognise a website’s content structure and how this content adds value to prospective consumers, so generating quality content set in a natural tone will be compensated with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is a great start. At the same time, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has analysed the top 10 search results and identified that the top positions contain content that is about 2,400 words in length.
For over a decade now, backlinks have been one of the most critical variables in SERP listings since the more links there are to your website from reputable sources, the more trusted your website is perceived. The flip side of the coin rings true also though, so be careful not to generate links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value eventually as Google searches for new ways to appraise websites, but for the time being, link building is still the best indicator of relevance and reliability.
- Mobile Optimisation
With more users now surfing from mobile devices than desktops, there has been a major shift towards optimising your website for mobile devices. Google is currently experimenting with mobile-first indexing, which points out that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t currently mobile-friendly, you better get started but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a vital factor for mobile optimisation, so aspire to have mobile pages loaded within 2 seconds to make certain that your website is truly ‘mobile-friendly’.
- Other Technical Factors
There are numerous other technical elements that will noticeably determine your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. In addition, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other elements such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also enhance your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is always adjusting, meaning that SEO techniques are continuously changing also. Despite the fact that there are over 200 variables in Google’s search ranking algorithm, Google has placed great importance in recent times on rich content, quality links, and a smooth mobile experience. Endeavouring to concentrate on all Google’s search ranking variables will prove to be fruitless, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you require any help in how to properly execute any of the above SEO techniques, don’t hesitate to speak with the digital marketing specialists at Internet Marketing Experts Dubbo by phoning 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsdubbo.com.au