Online Marketing

Why You Should Have A WordPress Site

 

So, you’ve got a fantastic business idea and you’ve made the decision you’re going to construct and publish your own website. Well, as you most likely know, there are many things to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But essentially, what’s most important when building a new website is the platform you choose. There’s a variety of website platforms available with an array of diverse features, targeting the entire spectrum of developers from novices to specialists. You’ll ask for suggestions on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can naturally be confusing to weigh the pro’s and con’s of each website platform and choose which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will provide five persuasive arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is user-friendly and manage

 

WordPress is exceptionally easy to use so you don’t need to be an expert HTML coder to develop an effective and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress over not taking advantage of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is remarkably SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important component to any website so having in-built features that seamlessly make your website SEO-friendly is priceless. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site genuinely attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to design any type of website you like. WordPress is also open source which means that the source code is obtainable for anyone to modify, edit and create different themes and plugins with an assortment of features and release these to the community. Now, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any inquiries or concerns about anything WordPress related, there are essentially thousands of people ready to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of smart phones for internet usage, it’s incredibly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Thankfully most WordPress themes are designed to be mobile responsive, meaning that whatever device your visitors are using, WordPress websites will systematically alter the appearance of your website to match. WordPress also enables you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Today, website security is critical so naturally WordPress has high security standards. Nearly 25% of websites are created on WordPress so hackers are continually attempting to find ways to compromise them. WordPress is well aware of this so has created a range of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Bear in mind, it’s also important for you to be using a secure device when accessing your WordPress account, so make sure that you utilise standard security tools on your device and only install credible plugins from trusted sources.

 

As you can see, WordPress has a range of superior features that simply make it the best website platform on the market today. Although there are many other reasons why WordPress is a great choice for your website, this article just focuses on five of these: WordPress is remarkably user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to build a practical and powerful website? If you have any queries about how you can further optimise your website, get in touch with the team at Internet Marketing Experts Dubbo on 1300 595 013 or visit their website: http://www.internetmarketingexpertsdubbo.com.au

 

Top Tips For The best Email Sequences

Having worked as a sales rep for numerous tech start-ups, I can’t even begin to explain the importance of sending email sequences that sell. Automated emails are fabulous because they substantially reduce the workload for a sales rep, nevertheless nowadays, everybody can identify with discovering an assortment of email sequences lurking in their inbox on a daily basis that just frustrate us because we need to click two buttons to get rid of them!

 

Not nearly enough business owners invest the time and effort in creating effective email sequences that essentially sell their product. Producing useful email sequences is both a science and an art, and if done effectively, can lead to incredible results. Having hundreds of potential customers on an email list isn’t going to deliver any income if you can’t sell your product. So, here’s 4 tips on how to develop a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very relevant when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will inspect so if it’s not appealing enough, they merely won’t open it. Needless to say, the subject lines of an email are critical when it comes to conversion rates. Here are some stats which emphasises their importance:

 

One-third of email recipients will open an email based completely on the subject line

Nearly 70% of email recipients will determine if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the common mobile screen can only fit between 4-7 words in the subject line.

 

The key to prosperous subject lines is solving your prospects problems in as little words as possible. For instance, effective subject lines include, “Common questions about university”, “Common questions about interest rates”, etc. Think of your prospects problems and target your subject lines to solve that problem succinctly. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

After a recipient has opened an email, it’s important that you deliver a value proposition in the context of their problem immediately. Forget beginning the email with your name and job title; you must give your recipients a good reason to continue reading the email. Hence, begin your email with some relevant information they can relate to, like company news or their opinion to an event via Twitter or an online blog, then get into the value proposition in the second & third sentences.

 

Your value proposition should be structured like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a moment to speak to you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.

I recently collaborated with another organisation with [positive benefit]. Is this something that would be beneficial for [company name]?

 

It’s essential that you get to the point swiftly and keep the content focused on the objectives of your prospect.

 

Tip 3 – Throw out the tedious ‘Welcome Email’

 

If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s ultimately dead-wood and if you’re going to send a welcome email, make sure that you incorporate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The fact of the matter is that even a wonderful first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an effective follow-up email will remind them that you’re here to help them in whatever problem they have. You should make sure that your follow-up emails also feature your value propositions, and further information that is helpful to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly recommend using this application to aid you with your email sequences.

 

The value of developing effective and actionable email sequences can have a remarkable affect on your conversion rates and sales. There are many variables that you need to consider when designing your email sequences, but this article features the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in seeking advice from digital marketing experts that can assist you. Contact the team at Internet Marketing Experts Dubbo today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsdubbo.com.au.

 

How To Recover From A Social Media Fail

There’s no question that social media is a considerable component of internet marketing strategies for many businesses. With more than one billion active users on Facebook alone offers incredible opportunities for business in a variety of different ways. Evidently, advertising is the largest opportunity for companies, but there’s also a brilliant opportunity for businesses to communicate with their customers on a personal level via a variety of social media platforms. Customers can express all their feedback via a company’s social media account; the good, the bad, and the ugly. So obviously, there’s going to be an abundance of social media fails when companies respond to customer’s feedback online.

 

The concern here is that anything you post on the internet, stays on the internet, so it’s imperative that sufficient time is invested in providing accurate and applicable responses to customers through social media. At the same time though, there’s regularly going to be some newsworthy controversy. If social media blunders aren’t controlled accordingly, they can severely tarnish a brand’s image and can even put a company into crisis mode within a couple of minutes. So here’s a brief overview of how your business can rebound from social media fails with minimal damage to your brand and credibility.

 

Have a sense of humour

 

When harmless social media fails occur, making a joke of the scenario by using some quick wit is one of the best antidotes. In many cases, shedding some humour so everybody has a laugh is the internet version of almost tripping on the footpath and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that encounter high volumes of interactions, including likes, comments and replies, so it’s possible to transform a simple blunder into increased exposure and a broader target audience, all from a basic mistake!

 

Act immediately

 

Whatever the type of social media blunder, the quicker you take action, the better your end result will be. In today’s digital world, controversial news spreads like wildfire, so it’s critical that you admit your mistake, genuinely apologise then accurately specify the next steps you will be taking to remedy the situation. Just ignoring the problem can have tragic implications and the longer it takes you to take action, the more momentum your social media fail will be gaining and the more challenging it will be to remedy.

 

Be honest

 

It’s vital that you are honest about your blunder and the steps you’re taking to resolve the predicament. There’s no point arguing with your customers if you’re the one who has made the oversight! If you blatantly lie about the length of time it will take for your servers to be back online or the length of time before new stock arrives, it’s only going to hurt your brand and reputation by further frustrating your customers. Instead, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making another mistake! Nowadays, honesty is refreshing and lies only compound which can potentially turn your blunder into a disaster.

 

Keep moving forward

 

Social media fails, even crises, does not define a brand so once you’ve corrected the situation as best you can, keep moving forward with business as usual. Provided that you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is much better than dwelling on the situation. You’ll have to put procedures in place to reduce the chances of such blunders arising again, and this will only improve your social media team with more experience. Social media mistakes are like a wake-up call, and in some instances, you may uncover ways to improve your product’s or brand’s image because of your error. But whatever you do, don’t reduce your social media’s initiatives. There’ll always be another businesses social media fail to hear about tomorrow!

 

Social media is a powerful force in today’s society and companies are making the most on the many opportunities it presents. Having the capacity to connect with your customers on a personal level is fantastic, and you must be prepared for social media blunders because they will materialise at some point or another. This article outlines some key ways to recover from social media fails, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, talk with digital marketing specialists who will be able to assist you quickly and proficiently. Contact the team at Internet Marketing Experts Dubbo on 1300 595 013 or visit their website: http://www.internetmarketingexpertsdubbo.com.au

 

Why SEO Advertising Is Best For Your Business

Search Engine Optimisation (SEO) has developed quickly over past ten years, even to the point where the phrase SEO is now baffling and commonly misinterpreted by many. In the past, SEO advertising was considered to be an important part of a successful marketing plan for businesses of all sizes. However these days, the term is so misconceived that the principle has been mostly devalued. Rather than pushing more customers to a website via organic traffic, an increasing number of organisations are turning to paid advertising because it’s much easier and less time consuming.

 

This article will illustrate why SEO advertising is still the best marketing avenue that can entice valuable leads and consumers to your business. Just like any marketing approach, SEO advertising is not a quick-fix but a timely process that generates greater visibility, web traffic, ROI, and provides reliable insights into consumer behaviour.

 

  1. Increased Visibility and Traffic

 

An effective SEO strategy is designed to increase the visibility of your website, subsequently increasing the number of website visits and sales. If you are positioned on the first page of Google search results, think of it as having a business in the middle of George Street, except without the outrageous rent! What’s better is that those people who visit your website are generally knowledgeable, certified leads that are currently browsing for your products or services. The time and money it takes to convert these leads are therefore considerably reduced.

 

  1. Measurable Results

 

A significant benefit for SEO advertising is that you can measure your results and have a better awareness of methods to improve your marketing efforts. In traditional marketing, for example, TV and radio, you simply cannot accurately measure the effectiveness of your marketing campaigns. SEO advertising permits companies by offering invaluable statistics such as click-through-rates, conversion rates, length of visits and location.

 

In addition to this, your SEO investment will attract only targeted, qualified leads to your business; individuals that are actively searching for your products or services. TV and radio advertising may reach more consumers, but how many of those consumers are actually interested in your products or services? With SEO advertising, less of your marketing budget is lost and you can tailor your campaigns accordinged to real-time feedback and results.

 

  1. Cost Efficient

 

An usual argument against SEO marketing is that SEO advertising is really expensive, however this is most definitely not the case. The fact of the matter is that compared to the costs of other types of online marketing such as PPC, social media marketing, or purchasing leads, SEO advertising provides you with outstanding ROI. Even though Pay Per Click has the capacity to stimulate more income, your organic SEO continues being the cornerstone of your online presence.

 

The question should really be, can you afford to have poor SEO advertising? If customers are seeking your brand online but they can’t find you, your competitors are winning and the long-term effects can be seriously destructive.

 

  1. Search Engines are Becoming More Popular

 

A recent study uncovered that between 80 and 90% of shoppers will now assess online reviews prior to buying, whether online or in person. With this figure only escalating with further advancements in technology, it won’t take long before everybody is shopping for products and services online.

 

Additionally, it is predicted that 2017 will be the year that traffic derived from mobile devices will surpass traditional desktop devices. This leads the way for further SEO customisation, such as local search optimisation, which makes it even simpler for consumers to use. If your company doesn’t have an effective SEO advertising strategy, your buyers will not manage to find you using their desired means, and potential sales will undoubtedly go to your competitors instead.

 

  1. Customer Insight

 

With the help of Google, all web traffic is recorded and observed. The data and statistics stemmed from this traffic provides firms with dependable info about their customer behaviour – the way they search, their keywords, the language they use, the sort of device they use, and even where they live. This information is exceptionally valuable due to the fact that it enables companies to make well-informed decisions about their marketing techniques and strategies, both online and offline.

 

Now that you realize why SEO advertising is the best marketing approach, it’s time to put your SEO strategy into action. Remember that it can take a little bit of time to reap the results, so if you’d like to talk to a credible SEO advertising agency who can assist you with your marketing needs, contact Internet Marketing Experts Dubbo on 1300 595 013 or visit http://www.internetmarketingexpertsdubbo.com.au