The Battle of the Brands

The Battle of the Brands

Your Website SEO Strategy in Dubbo is still considerably about keywords, but there is one issue that some agencies face when they try to optimise for distinct Keywords.

A Pay Per Click or AdWords campaign will help you find out about which keywords perform well in your niche and boost your Website SEO Strategy. I recall I think I devoted about a year stressing about one specific keyword that, regardless of what I did, I could not get on the very first page of Google. The reason was simple; it was a word that comes under the category of a ‘Branded’ keyword, and Google in spite of all your SEO efforts will certainly never rank a non-branded site in front of the branded sites.

For example, if you sell Yamaha Pianos in a store in Dubbo, it would be excellent if for anybody that searches for ‘Yamaha’ in Dubbo your site will show up but it most likely won’t. Possibly if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will usually reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some seller of that brand. Yamaha is a world renowned brand name and for Google to put anything other than Yamaha.com at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.

However, I realised the magic of long tail keywords. Once I figured out that I could reign over all sorts of long tail searches it was easy to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my strategy the visits to my websites enhanced massively. So take it from me, living life in the long tail is really worthwhile. Don’t forget – Your Website SEO Strategy refers to making money, not where you show up in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Dubbo on 1300 595 013 or visit, www.internetmarketingexpertsDubbo.com.au

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