Social Media Marketing – Say More On Twitter
The day has finally come where Twitter users can share their dissatisfaction with the 140 character limit in more detail, since Twitter has formally confirmed that they have inflated the character limit to 280 per Tweet!
The social networking company, which was introduced in 2006, grew swiftly to become one of the most celebrated social media sites around the globe, however recent declines in growth induced the social media giant to make some modifications. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is greatly unique to comparable social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send nearly 6,000 Tweets per second.
Despite the 140 character limit that fervently defined the social networking site, Twitter stated on November 7 that they want every person around the world to ‘easily’ express themselves on Twitter. After performing a series of tests over the last few months, Twitter decided that they wanted to expand the character limit, but only where needed. Countries like South Korea, Japan, and China will stay at the 140 character limit, only because there’s no demand for an increase, as sending messages in these languages can be conveyed in a short amount of characters. Languages like English conversely, experience choked Tweets with 9% of English Tweets hitting the preceding 140 character limit.
So, why the change?
After carrying out a variety of tests to certain users, Twitter gained valuable results and deemed the 240 character limit would be favourable for most users. Due to the fact that 9% of English users were hitting the 140 character mark, many would have to spend time modifying their Tweets to make sure that they didn’t need to send several messages. Plus, users would now have the ability to easily fit their views into a single Tweet, so they could say what was on their mind and send them much faster than before.
The question is, what influence will this have for internet marketers and SEO specialists? Here are a few changes that they can expect to see.
Since Twitter extended the character limit, users have experienced a higher level of responses which brought about more followers. Visibly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers combined with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The broadened character limit means that users will have smaller threads of conversations, considering that they can fit more content into a single message. Users with long threads of conversations described that it can often times be problematic to follow and respond to. In addition, brands are enjoying the longer Tweets as it enables them to fit more comprehensive information into a single Tweet which leads to higher engagement rates.
Increases customer communication
With the growth of companies using social media as a channel to deal with customer service matters, customers can now convey an issue in more detail on Twitter which is advantageous for both the customer and the business, as communication is significantly enhanced. Prior to this update, many users would have chosen other social netowrks like Facebook to report customer service issues due to the fact that the character limit was too constricting.
Longer Tweets means that organisations can heighten the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would typically have to use other social media platforms if they needed to get creative, however brands can now successfully use longer text to their advantage by interacting with their audience on a more personal level.
Even though some users have suggested that the increase in character limit by Twitter makes them more similar to other social media networks, the vast majority of users appear to be very satisfied with their latest update. Nothing is set in stone in social media, as making changes to keep up with shifting user behaviour is critical for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!
If you require any guidance about how your company can leverage the increased character limit to your advantage on Twitter, just reach out to Internet Marketing Experts Dubbo by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsdubbo.com.au