Author: Charles

What Are The Leading Organic SEO Ranking Elements For A Website?

 

If you’ve just produced your first website and you’d like to know the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most reliable marketing tools due to the fact that it enables you to get your message in front of prospective consumers that are directly searching for your products.

The fact is, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s extraordinarily convoluted and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are constructed equally, so you can concentrate on the most relevant variables that will have the greatest effect on your SERP listings.

It is essential to understand that the weight of each variable is adjusted as time passes, so Google will place more importance on specific variables according to user behaviour and how Google feels it can maximise the user experience. With this being said, most of the leading organic SEO ranking variables have been in the same spot for a few years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to increase website traffic, customer engagement, and ultimately sales.

  1. Content

A great significance is placed on content simply because Google wants to rank the most relevant websites on top of its search results . The recent Hummingbird update allows Google to recognise a website’s content structure and how this content adds value to prospective consumers, so generating quality content set in a natural tone will be compensated with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is a great start. At the same time, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has analysed the top 10 search results and identified that the top positions contain content that is about 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most critical variables in SERP listings since the more links there are to your website from reputable sources, the more trusted your website is perceived. The flip side of the coin rings true also though, so be careful not to generate links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value eventually as Google searches for new ways to appraise websites, but for the time being, link building is still the best indicator of relevance and reliability.

  1. Mobile Optimisation

With more users now surfing from mobile devices than desktops, there has been a major shift towards optimising your website for mobile devices. Google is currently experimenting with mobile-first indexing, which points out that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t currently mobile-friendly, you better get started but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a vital factor for mobile optimisation, so aspire to have mobile pages loaded within 2 seconds to make certain that your website is truly ‘mobile-friendly’.

  1. Other Technical Factors

There are numerous other technical elements that will noticeably determine your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. In addition, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other elements such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also enhance your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is always adjusting, meaning that SEO techniques are continuously changing also. Despite the fact that there are over 200 variables in Google’s search ranking algorithm, Google has placed great importance in recent times on rich content, quality links, and a smooth mobile experience. Endeavouring to concentrate on all Google’s search ranking variables will prove to be fruitless, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any help in how to properly execute any of the above SEO techniques, don’t hesitate to speak with the digital marketing specialists at Internet Marketing Experts Dubbo by phoning 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsdubbo.com.au

Top SEO Trends In 2018

 

Online visibility is an integral component to any businesses strategy, however the digital environment is in a continual state of change so it’s paramount to stay on top of these changes to make sure that your online presence is optimised. Google releases between 500 and 600 updates each year, with the majority of them merely tweaking their secretive search ranking algorithm. With Google being such a powerful force in today’s digital world, Search Engine Optimisation (SEO) has become progressively important for companies to increase their website traffic, customer engagement, and ultimately their sales.

User behaviour is transforming rapidly with new technology, so Google must track these changes and upgrade their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to flourish online, they too must remain on top of the changing trends in SEO. In fact, using old SEO methods can lead to penalties that lower a website’s search engine results page (SERP) listings, so here we’ll look at the top SEO trends to consider for your website in 2018.

Voice Search

Lots of users are now preferring to utilise voice searches as opposed to conventional keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current rise in voice searches continues at the same speed, pretty much half of all online searches will be carried out via speech by the year 2020!

What this means for websites is that they should begin blending more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. As an example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be accompanied by a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a treasured tool for SEO, and this will still be a pivotal component in determining SERP listings in 2018. Generating valuable links to reputable websites is still the easiest way for Google to ascertain if a website is trusted, so adding value through quality links that helps you develop an authority in your target niche is a fantastic strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites relevant to your industry and referral traffic will be very beneficial in the future.

Mobile Optimisation

Since 2015, online searches using mobile devices has exceeded that from computers, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has disclosed that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is most definitely the time to start!

Accelerated Mobile Pages

Website loading speeds play a key role in SERP listings, and Google’s search results algorithm will undeniably favour those with quicker speeds. As a matter of fact, Google has established an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly influencing SERP listings yet, it will affect other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be quickly installed into HTML or JavaScript code, but plugins will be needed for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Even though traditional SEO techniques like link building will still be productive in 2018, there are other developing trends that Google is prioritising in the future which may noticeably alter the practice of SEO. It’s clear that SEO is already adjusting to stay up to date with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and implementing strategies now, your website will be optimised and ready to receive targeted customers from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, connect with Internet Marketing Experts Dubbo on 1300 595 013, or visit their website for further details: http://www.internetmarketingexpertsdubbo.com.au

 

Social Media Marketing – Say More On Twitter

The day has finally come where Twitter users can share their dissatisfaction with the 140 character limit in more detail, since Twitter has formally confirmed that they have inflated the character limit to 280 per Tweet!

The social networking company, which was introduced in 2006, grew swiftly to become one of the most celebrated social media sites around the globe, however recent declines in growth induced the social media giant to make some modifications. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is greatly unique to comparable social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send nearly 6,000 Tweets per second.

Despite the 140 character limit that fervently defined the social networking site, Twitter stated on November 7 that they want every person around the world to ‘easily’ express themselves on Twitter. After performing a series of tests over the last few months, Twitter decided that they wanted to expand the character limit, but only where needed. Countries like South Korea, Japan, and China will stay at the 140 character limit, only because there’s no demand for an increase, as sending messages in these languages can be conveyed in a short amount of characters. Languages like English conversely, experience choked Tweets with 9% of English Tweets hitting the preceding 140 character limit.

So, why the change?

After carrying out a variety of tests to certain users, Twitter gained valuable results and deemed the 240 character limit would be favourable for most users. Due to the fact that 9% of English users were hitting the 140 character mark, many would have to spend time modifying their Tweets to make sure that they didn’t need to send several messages. Plus, users would now have the ability to easily fit their views into a single Tweet, so they could say what was on their mind and send them much faster than before.

The question is, what influence will this have for internet marketers and SEO specialists? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter extended the character limit, users have experienced a higher level of responses which brought about more followers. Visibly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers combined with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The broadened character limit means that users will have smaller threads of conversations, considering that they can fit more content into a single message. Users with long threads of conversations described that it can often times be problematic to follow and respond to. In addition, brands are enjoying the longer Tweets as it enables them to fit more comprehensive information into a single Tweet which leads to higher engagement rates.

Increases customer communication

With the growth of companies using social media as a channel to deal with customer service matters, customers can now convey an issue in more detail on Twitter which is advantageous for both the customer and the business, as communication is significantly enhanced. Prior to this update, many users would have chosen other social netowrks like Facebook to report customer service issues due to the fact that the character limit was too constricting.

More Creativity

Longer Tweets means that organisations can heighten the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would typically have to use other social media platforms if they needed to get creative, however brands can now successfully use longer text to their advantage by interacting with their audience on a more personal level.

Even though some users have suggested that the increase in character limit by Twitter makes them more similar to other social media networks, the vast majority of users appear to be very satisfied with their latest update. Nothing is set in stone in social media, as making changes to keep up with shifting user behaviour is critical for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!

If you require any guidance about how your company can leverage the increased character limit to your advantage on Twitter, just reach out to Internet Marketing Experts Dubbo by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsdubbo.com.au

An Overview Of SSL Changes – What It Means For Your Website

In today’s ever-changing digital landscape, it’s necessary that companies Google’s best practices to make sure that they stay competitive in their respective online markets. With Google being the most commanding and influential company on the internet, it’s necessary for them to keep abreast of all the threats and opportunities that the internet offers. Accordingly, Google releases a multitude of updates each year: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.

What’s important though, is that all online companies that use Google-related services (essentially every online company), are aware of extensive changes that may bear upon their SEO, performance, and ultimately their bottom-line. The internet is in a perpetual state of change, so online firms need to be versatile and conform with new Google updates as quickly as possible to make sure that they aren’t negatively impacted by these new releases.

The biggest Google update that has recently affected online companies pertains to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by nearly 50% of all online users, so it’s really important that online providers incorporate the specific changes as quickly as possible if they wish to prevent any adverse consequences.

What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has reformed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps passwords and bank card information (which is saved in a plain text file), they are vulnerable to phishing sites that can essentially steal this information from consumers that wrongly believe they are giving their personal information to a genuine business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will surely have an effect on millions of websites across the globe. Before the change, many non-secured websites weren’t affected by phishing attacks simply because they didn’t have a public-facing member login, and utilised PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages given that users will become worried of falling victim to harmful attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?
For online providers that wish to secure their previously non-secured (HTTP) web pages, they will need to encrypt the information being exchanged between their clients and their web server by incorporating an SSL certificate. Google are distinctly pushing for a more secure internet than ever before, and they’ve chosen SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is a helpful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?
The recent Google update implies that HTTPS and SSL encryption will become the norm across all web pages on the web. One way or another, each online enterprise will have to secure their web pages using SSL encryption whether they like it or not, or users will simply go with a competitor that does.

What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a considerable increase in phishing sites using HTTPS also. Phishing sites can simply use fictitious SSL certificates to circumvent the ‘NOT SECURE’ warning by Google Chrome and make their websites appear valid. This will make the differentiation between phishing sites and real websites more difficult than ever. Online businesses that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web since it will be exceptionally difficult for phishing sites to imitate the authenticity that EV SSL provides.

Making all websites employ SSL certificates to validate their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will gradually become compulsory, so if you need any support in securing your website with SSL encryption, consult the digital specialists at Internet Marketing Experts Dubbo by calling 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertsdubbo.com.au

Why You Should Have A WordPress Site

 

So, you’ve got a fantastic business idea and you’ve made the decision you’re going to construct and publish your own website. Well, as you most likely know, there are many things to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But essentially, what’s most important when building a new website is the platform you choose. There’s a variety of website platforms available with an array of diverse features, targeting the entire spectrum of developers from novices to specialists. You’ll ask for suggestions on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can naturally be confusing to weigh the pro’s and con’s of each website platform and choose which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will provide five persuasive arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is user-friendly and manage

 

WordPress is exceptionally easy to use so you don’t need to be an expert HTML coder to develop an effective and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress over not taking advantage of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is remarkably SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important component to any website so having in-built features that seamlessly make your website SEO-friendly is priceless. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site genuinely attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to design any type of website you like. WordPress is also open source which means that the source code is obtainable for anyone to modify, edit and create different themes and plugins with an assortment of features and release these to the community. Now, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any inquiries or concerns about anything WordPress related, there are essentially thousands of people ready to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of smart phones for internet usage, it’s incredibly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Thankfully most WordPress themes are designed to be mobile responsive, meaning that whatever device your visitors are using, WordPress websites will systematically alter the appearance of your website to match. WordPress also enables you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Today, website security is critical so naturally WordPress has high security standards. Nearly 25% of websites are created on WordPress so hackers are continually attempting to find ways to compromise them. WordPress is well aware of this so has created a range of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Bear in mind, it’s also important for you to be using a secure device when accessing your WordPress account, so make sure that you utilise standard security tools on your device and only install credible plugins from trusted sources.

 

As you can see, WordPress has a range of superior features that simply make it the best website platform on the market today. Although there are many other reasons why WordPress is a great choice for your website, this article just focuses on five of these: WordPress is remarkably user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to build a practical and powerful website? If you have any queries about how you can further optimise your website, get in touch with the team at Internet Marketing Experts Dubbo on 1300 595 013 or visit their website: http://www.internetmarketingexpertsdubbo.com.au