Marketing

An SEO Quick Fix Guide You Can Do TODAY

Internet Marketing Experts,Internet Marketing Experts Dubbo,Digital Marketing Dubbo,Online Marketing Dubbo,internetmarketingexpertsdubboSEO is viewed by many to be a magical creature with tremendous powers. Understanding precisely how SEO works and all the various ways to enhance your website’s SEO score can be extremely challenging and time-consuming. Nonetheless, it is a critical component of any internet marketing plan and will practically make or break a firm in some sectors. Many industry experts consider SEO to be one of the most effective forms of advertising, so continuously improving your SEO should be a priority if you intend to increase your website visits and earnings.

 

It’s very difficult to keep up to date with SEO best practices and standards as they change regularly, so it’s encouraged that you seek specialist advice regarding your SEO and online marketing strategy. Having said that, there are some quick and simple ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick overview on some easy ways to improve your SEO today.

 

Content is King

 

When it relates to SEO, content is king. So, ensure you have high-quality, well-written and original content that is relevant for your target audience. Updating your content frequently is also key so don’t leave your content stagnant for years because there’s no need to update it. Integrating a blog into your website is always great for SEO because new content is consistently being added and search engines love identifying new content and will increase your rankings if this happens regularly.

 

Ensure You Have a Flat Website Architecture

 

Your website architecture is fundamentally the organisation of all the individual webpages on your website. A significant component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to discover the information they’re searching for. It’s important that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and subsequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can easily fix this by creating extra navigation menus or additional internal links.

 

Ensure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are vital components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in gauging the relevancy to a user’s search. Don’t forget, Google wants each user to have the best experience as possible, so it will always rank the most relevant websites the highest.

 

Meta titles gives the user a quick insight into the content of each web page to make sure that it is relevant. Each meta title should incorporate a primary and secondary keyword that is appropriate for that webpage, together with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will trim your meta title which looks messy and unprofessional. Having high-quality and meta titles are important in optimising your web pages for SEO.

 

Meta descriptions are essentially condensed outlines of the content of the web page. Even though meta descriptions don’t directly influence ranking algorithms, they are still meaningful as search engines will often use the summary in search results snippets when they believe a web page’s meta description effectively reflects the content of the web page. Unique and accurate meta descriptions including keywords will help improve your click-through rates (CTR’s) and website visitors, which will consequently lead to increased revenue. Meta descriptions should generally be between 150 and 160 characters in length.

 

Ensure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as practical and clean as possible. There should no excessive strings or parameters including key phrases in any of your URL’s. You can possibly identify with this if you’ve ever clicked on a very long hyperlink. If so, then you’ll probably agree that they look disorganised and unprofessional. If you’ve developed your website using WordPress, then it will automatically generate a simple and clean URL structure for you, so you don’t need to worry about it!

 

Alternatively, if you’re using another website platform and you already have an established website, it’s best to seek professional advice in regards to changing your URL structure because doing this means that you’ll lose all your links, and therefore your SEO value. Digital marketing specialists will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this position, then speak with the team at Internet Marketing Experts Dubbo on 1300 595 013 or visit their website: http://www.internetmarketingexpertsdubbo.com.au

 

Digital Advertising Dubbo – Your Essential starting resource for your SEO and Marketing Strategy.

Digital Advertising in Dubbo is so significant in spite of if you are a local business or a large business. And if you have tried your hand at SEO and Marketing, or even if you have no idea where to kick off then this is a fantastic place to start off.

Internet Marketing Experts,Internet Marketing Experts Dubbo,Digital Marketing Dubbo,Online Marketing Dubbo,internetmarketingexpertsdubbo

Over the previous ten years I have invested a ludicrous amount of money and energy finding out the best way to have my websites creating income. If I had not had such bad experiences I don’t think I would ever been forced into learning this stuff for myself. So keep in mind, and pay attention to a few of the lessons I have learnt so you can get the very best start possible, especially if you are a small company owner in Dubbo, or if you are just starting with Digital Advertising.

1.) The biggest point that I wish to explain is that your SEO Campaign will take time and you cannot be hesitant. I don’t want you to be gambling away your life saving on some passing trend, but rather I want to try and make you aware that you can’t succeed without passion.

– When you have your first advertising and marketing campaign. Don’t put in $2 and make a fuss that it didn’t do the job. You need to make a decision.

– You also can’t just manage your campaign for a day. It takes at the very least a week to get a proper respect for an ad’s success.

2.) When you are creating content, don’t just duplicate everyone else, your Digital Advertising are going to be far more desirable if you be unique and look to what is missing from your industry. The best thing you can do is to fill up the gaps in our niche business. This means that if everybody seems to be moving to blogs, produce infographics. Think outside the box, invest in video software and produce something distinct.

3.) Look to creating a calendar to keep an eye on your content. This will help you not only recall what sort of posts or content you have made, but is necessary for planning ahead. One of my favourite ways to increase engagement is to look back over past months or years of content and upgrade blogs, or rediscuss ideas, and don’t merely use this for your Digital Advertising or content creation, think outside the box, get organised and begin to see what is being effective, and what still needs improvement.

4.) Some resources that I would recommend that you look into include some terrific research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want something unique.

– If you want to generate graphics, www.canva.com is great, straightforward and easy to use for all your graphics needs, it is click and drop with plenty of pre-sets.

– When developing infographics, investigate https://infogr.am/ it is a quick way to create a visual representation of data or information without needing to employ a designer or resort to using Microsoft Excel pie charts.

– And also one tool for an neglected area is https://followup.cc/ it is a Gmail plugin which will help you through scheduling and planning because it lets your take note of customers and contacts that you should follow up with. It gives you email reminders and lets you keep track of people so that you can boost your efficiency and guarantee a more professional reputation to your contacts.

5.) Essentially when it comes to measuring the success of your Digital Advertising, it can possibly be rather challenging to see how your business is going compared with your competition in Dubbo or perhaps even around the country. But the ideal way to get a real impression is to not fall into the trap of appearing only at the general ‘reach’ of your content, but rather its ‘consumption. This means the number of times it has been downloaded, clicked on, commented on, viewed, shared, and essentially the amount of revenue it may be said to have generated. You must look at all of this data, and see what the real result has been because while there may be thousands or millions of customers looking at your content as a Dubbo company, if nobody engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Dubbo I have seen a number of the best, and worst attempts at Digital Advertising and so we don’t waste any time or your effort in developing real results for SEO campaigns. To find out more contact us on 1300 595 013 or visit, www.internetmarketingexpertsDubbo.com.au.

Digital Advertising in Dubbo – do you know the Six Pillars of Facebook Success?

Digital Advertising is about identifying the rules, and the manners in which you can actually be successful and get to the coveted top position in Google. And it is no different with regards to Facebook– there are certainly some crucial areas that you need to concentrate on to make certain you are achieving success. Facebook for your business means nothing at all if you cannot use it to build your company and your brand. You should convert ‘likes’ into email subscribers and those subscribers into paying customers. Everything comes together to add extra paths of revenue, grow your brand, as well as boost your Digital Advertising project in Dubbo.

Internet Marketing Experts,Internet Marketing Experts Dubbo,Digital Marketing Dubbo,Online Marketing Dubbo,internetmarketingexpertsdubbo

You will need to start thinking of Facebook in the right way, how do you do this? Well you will need to be sure you understand a bit about what you are doing because Facebook for your business is fundamentally different to the one you have for your own personal use. By having a greater awareness and recognition for how dynamic a website and program Facebook can be, you will have the capacity to use it to its fullest potential to enhance your Business and brand.

So I always consider a good foundation as being founded on these 6 ‘Pillars of success’.

  • Be Human
  • Evolve your Brand
  • Substantial Conversations
  • Good quality Content
  • Calls to Action
  • Monitor progress

This means that you should focus on making sure that you show people that you are in fact a person, not some evil company. That you can use conversation to grow your brand, that top quality content is key to actual interaction from your fans, that a call to action is highly important to the posts you make, and that you need to keep monitoring what happens and pay attention to what is really working for you.

If you are a small business, if you do not have a Facebook page for your website, or even if you are looking to get the most out of it– then this is the place to set up, and these are the areas to focus on.

If you are just beginning with Facebook, then I also would encourage you to start thinking about the following questions.

  • Why do you really want a Facebook page for your business?
  • What do you want from your efforts on Facebook?
  • What types of marketing have you taken before?

Keep these questions in mind through your journey through Facebook marketing to ensure that you have clear ideas and can set your expectations from the start.

Facebook may seem like a very casual method to Digital Advertising, but it really has a huge affect upon the success of your business. So if you ever do approach an SEO agency, make sure it is something that they look into as well– if they don’t then they are not up-to-date with the most up to date SEO needs and you should keep looking. On that note, if you are looking for an Agency, or you hae come to a stage where you need that boost to your business, don’t hesitate to give us a call at Internet Marketing Experts Dubbo on 1300 595 013 or visit, www.internetmarketingexpertsDubbo.com.au

SEO Advertising Dubbo — What will 2016 hold for local small business?

SEO Advertising in Dubbo is a sophisticated matter, and as we enter into 2016, people are in a mentality where they reflect back on the year that was 2015, and try and work out what life holds in store for them later. This is of course, challenging. You can never ever figure out what is around the bend, but if you figure out the fundamental parts of the past and look for trends you can get a better comprehension. This is specifically true for SEO. I want to try and point out to you a couple of the major news that have been coming out in 2015 throughout the Dubbo SEO market and the globe. From this with any luck together we can try and determine where to focus our efforts, this will be especially useful if you are a local Dubbo business.

Think Local

This is the largest developing trend and it is going to keep increasing in importance. This means that if you are anDubbo company and you are looking for local customers, then this is fantastic. Starting with the changes from Google Pigeon, we saw a developing trend that local Dubbo searches were actually ranking higher than business with national headquarters, or even spots on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more considering the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be appearing even more in 2016, so look out for them to help with your local search efforts.

Internet Marketing Experts,Internet Marketing Experts Dubbo,Digital Marketing Dubbo,Online Marketing Dubbo,internetmarketingexpertsdubbo

Local-boosting tech patterns.

There are a few technology areas which are quickly growing abroad and are starting to emerge in Australia and it won’t be very long before they gain appeal in Dubbo.

Mobile wallets

Internet Marketing Experts,Internet Marketing Experts Dubbo,Digital Marketing Dubbo,Online Marketing Dubbo,internetmarketingexpertsdubbo

Society is becoming more and more used to lugging around less money and slimmer wallets. Particularly with the global sweep (or swipe) of PayWave or PayPass over the past few years and other easy ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 points for a local Dubbo business. 1– you have to be taking note of growing trends, and make sure you have the capability to actually let people pay– for example, if you are yet to obtain a PayWave or RFID reader for your ship, then get one. And 2– you can start benefiting from the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send out to people on their phones and therefore directly into their wallets.

Beacons

Beacons are a little something that has had expanding use overseas and we are discovering them locally now too, but they are essentially other ways of getting specials to people locally. It works through Bluetooth, or even a free Wi-Fi, and it just simply provides information or a discount to people who are connected or sign up to the Beacon. This means that customers at your Dubbo store, or even walking past the area will be given more motivation to actually enter the store and make a purchase. It’s a creative promotion and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.

Apps.

We also will see even greater use of Apps such as Snapchat and Periscope for unusual ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell employing these apps. It is amazing how men and women can keep reinventing ways to get their business out there, and the same could be done for your local company in Dubbo. Be creative and even analyze what other individuals have done, especially when it comes to social media– if you see a little something you like, take note of it and find a way to incorporate a similar idea into you own strategy.

My concluding pieces of parting suggestions– and these are things that you should do at this moment, today– would be to sign up to an all new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Dubbo level, and also boost your authority and perhaps even become a resource for people. This goes towards your local SEO efforts which are key in 2016. So you will perhaps notice that the future actually looks good for Local businesses with trends and technology promoting even greater interaction at a ‘community’ level. This is great for Dubbo businesses, and so I hope that you are as delighted as I am. With that in mind, if you are looking for more SEO advice, or are looking to boost your SEO efforts, then contact Internet Marketing Experts Dubbo on 1300 595 013 or visit, www.internetmarketingexpertsDubbo.com.au

SEO Internet Marketing Adelaide in 2016 – A Sweet Opportunity

Internet Marketing Experts,Internet Marketing Experts Dubbo,Digital Marketing Dubbo,Online Marketing Dubbo,internetmarketingexpertsdubbo

SEO Internet Marketing Adelaide can provide a world of possibilities In the world of SEO, especially when it comes to creating content for your Adelaide business. But don’t all opportunities – choose the correct ones that work for your business. To take the time-honored ‘kid in a candy store’ cliché, you may be overjoyed to see all of these fantastic ideas in front of you, from Images, to Videos, to Blogs– but if you gorge yourself on everything while only take half a bite out of the potential wonders, then not only are you going to end up sick and looking a fool, but you won’t have actually done any one task properly.

So let’s talk about the Adelaide ‘Content Candy store‘.

Well, content (as we all may know) is a wide-ranging and expansive term provided to the aspects of your website that your customers and target market can view and interact with. This can be visual, literary, or even extend beyond the website into everyday events or tasks.

Internet Marketing Experts,Internet Marketing Experts Dubbo,Digital Marketing Dubbo,Online Marketing Dubbo,internetmarketingexpertsdubbo

Content is the atomic particles of all digital marketing‘– Rebecca Lieb, Analyst, Altimeter Group

Content includes, but is not confined to the following:

  • Images, pictures, Gifs
  • Web page content
  • Written articles
  • Blog posts
  • Guest Posts
  • Social Media updates and content
  • EBooks.
  • Reports.
  • Brochures.
  • Catalogues.
  • FAQs.
  • Videos.
  • Animations.

It’s important to choose a broad range of content that can aid you in connecting with your target market in Adelaide while still creating a balance and flow that you want your label to represent. One way to do this is by experimenting with different ways to find your brand’s voice. For instance, if you haven’t considered spicing up your content with animation, possibly approach someone and get an idea of what they could do for you. Research the possibilities and don’t be afraid to keep trying different ideas until you find the technique that is not only right for that particular situation, but right for your Adelaide business.

Because as you are most likely aware, content creation doesn’t have to stop at your website. The development of off-site content is an intriguing and useful way to increase your brand and add to your link profile and target market. This opens you up to a new area of growth. If you are writing great content then you ought to try and share it about, publish both on-site and off-site to maximise exposure.

Make sure you keep the most suitable content for your own website, the content that is keyword-rich and really helps to engage with the audience, but there is no harm in having some pieces on the surface bringing in more communication with your website. This off-site content is one of the very best ways to build the visibility for your brand and create a name for you that is synonymous with quality content.

But be warned, often many people go too far with this, as was seen in trend of guest blogging a few years ago. Don’t decide on all opportunities, choose the best ones that work for your business– Don’t grab every single thing in the Candy Store.

You need to start thinking of what will be really beneficial to you and your business then act from there, if content is going to be stretched thin or not really help, then don’t throw away your time and money on it, easy. If you have any terrific ideas, or want to chat, simply call Internet Marketing Experts Adelaide on 1300 595 013 or visit, www.internetmarketingexpertsAdelaide.com.au.