There is a range of internet marketing techniques that can benefit websites in strengthening their traffic, brand awareness, and conversion rates. One of the best internet marketing tactics is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. Even though SEO has proved to be very successful, it takes a fair amount of knowledge, time, and money to see fruition.
But what if you wish to see results as soon as possible? Regardless of whether your website has just been published or you’re a small company that can’t contend with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an excellent tool that can assist you by placing your ads in front of users who are proactively looking for your services or products.
Basically, PPC is an advertising model used to boost traffic to websites. Website owners build ad campaigns with particular targeting metrics and essentially pay Search Engines each time their ad is clicked. PPC ads are usually created through Google AdWords or Bing Ads and are situated on top of SERP listings before any organic results. The advantages that many websites harvest from this sort of advertising is invaluable, so here are the top advantages of PPC advertising for your enterprise.
One of the top advantages of PPC advertising is the opportunity to measure and monitor your results in real-time. Whether or not you set your daily budget to $2 or $20, there are a range of high level performance indicators that can be measured, for example impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics enables website owners to effectively determine the success of their campaigns and quickly make alterations where necessary to enhance performance. In contrast to other advertising channels, PPC allows you the freedom to customise and track metrics in every campaign and monitor success depending on your advertising goals.
PPC makes it possible for any type of organisation to launch their advertising efforts quickly and conveniently, without delivering too much risk with the ability to fix a maximum daily budget. Although SEO is a very effective strategy, it usually takes many months to see results so if you’re a new enterprise that needs to increase traffic and brand awareness quickly, PPC is ideal for you. Designing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to generate new leads and customers by showcasing ads on top of SERP listings.
Highly Targeted Traffic
PPC advertising enables you to customise your campaigns so they only show to highly targeted customers. Google AdWords allows you to target customers according to keywords, interests, location, and the times and days you want to display them, enabling websites to spend their advertising budget only on their niche audience. Websites can then analyse the metrics that were used in conversions and develop their future campaigns according to this feedback. Advertisers generally take a multi-layered approach to start with and narrow down the specific metrics of a campaign that works best for their particular target market.
Having the ability to export the results of an ad campaign and assess particular metrics provides websites with precious data which can be utilised in other marketing channels. Along with this, websites can easily uncover impression, click, and conversion data for each keyword or phrase used in their ad campaigns which strongly helps in their SEO efforts. PPC also enables websites to find data about their comptetition by utilising third party tools such as KeywordSpy and SpyFy, allowing them to create a profile of their competitors and what market share is readily available.
As you can see, PPC is a compelling marketing tool that is suitable for all kinds of organisations. Not only are advertisers in complete control of their ad campaigns, budget, and target audience, the data obtained from real-time results offers invaluable feedback to bolster future marketing initiatives. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?
If you require any support in crafting your PPC ad campaigns, talk to Internet Marketing Experts Dubbo on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsdubbo.com.au