SEO Advertising Dubbo — What will 2016 hold for local small business?
SEO Advertising in Dubbo is a sophisticated matter, and as we enter into 2016, people are in a mentality where they reflect back on the year that was 2015, and try and work out what life holds in store for them later. This is of course, challenging. You can never ever figure out what is around the bend, but if you figure out the fundamental parts of the past and look for trends you can get a better comprehension. This is specifically true for SEO. I want to try and point out to you a couple of the major news that have been coming out in 2015 throughout the Dubbo SEO market and the globe. From this with any luck together we can try and determine where to focus our efforts, this will be especially useful if you are a local Dubbo business.
This is the largest developing trend and it is going to keep increasing in importance. This means that if you are anDubbo company and you are looking for local customers, then this is fantastic. Starting with the changes from Google Pigeon, we saw a developing trend that local Dubbo searches were actually ranking higher than business with national headquarters, or even spots on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more considering the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be appearing even more in 2016, so look out for them to help with your local search efforts.
Local-boosting tech patterns.
There are a few technology areas which are quickly growing abroad and are starting to emerge in Australia and it won’t be very long before they gain appeal in Dubbo.
Society is becoming more and more used to lugging around less money and slimmer wallets. Particularly with the global sweep (or swipe) of PayWave or PayPass over the past few years and other easy ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 points for a local Dubbo business. 1– you have to be taking note of growing trends, and make sure you have the capability to actually let people pay– for example, if you are yet to obtain a PayWave or RFID reader for your ship, then get one. And 2– you can start benefiting from the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send out to people on their phones and therefore directly into their wallets.
Beacons are a little something that has had expanding use overseas and we are discovering them locally now too, but they are essentially other ways of getting specials to people locally. It works through Bluetooth, or even a free Wi-Fi, and it just simply provides information or a discount to people who are connected or sign up to the Beacon. This means that customers at your Dubbo store, or even walking past the area will be given more motivation to actually enter the store and make a purchase. It’s a creative promotion and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.
We also will see even greater use of Apps such as Snapchat and Periscope for unusual ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell employing these apps. It is amazing how men and women can keep reinventing ways to get their business out there, and the same could be done for your local company in Dubbo. Be creative and even analyze what other individuals have done, especially when it comes to social media– if you see a little something you like, take note of it and find a way to incorporate a similar idea into you own strategy.
My concluding pieces of parting suggestions– and these are things that you should do at this moment, today– would be to sign up to an all new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Dubbo level, and also boost your authority and perhaps even become a resource for people. This goes towards your local SEO efforts which are key in 2016. So you will perhaps notice that the future actually looks good for Local businesses with trends and technology promoting even greater interaction at a ‘community’ level. This is great for Dubbo businesses, and so I hope that you are as delighted as I am. With that in mind, if you are looking for more SEO advice, or are looking to boost your SEO efforts, then contact Internet Marketing Experts Dubbo on 1300 595 013 or visit, www.internetmarketingexpertsDubbo.com.au