Google AdWords Management Dubbo – Do people really see your ads?
Google AdWords Management is a necessary part in any SEO and Advertising and marketing campaign because if you just leave your ad alone after creating it, you will not be flexible enough to actually get the outcomes you seek.
Far too many companies simply dabble with Google AdWords, spend $5 on a pathetically written ad, and then leave it in the vain chance that it will create some new business for them. If you are a company in Dubbo (or anywhere really) This is not what you want to be doing. So what should you be doing? Well I want to talk you through 4 really essential ideas that will help you to visualise and monitor a successful ad campaign.
True Meaning of AdWords – finding out about all functions.
There are really 2 versions of AdWords. It may seem a tad obvious to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have seen it yet. So the first version is classic AdWords, and there is AdWords express. If you are a local Dubbo company then odds are that you would have been urged at the start of signing up for AdWords to run a campaign through express (it assesses the size of your company from your web site and makes a suggestion) if this is the case, I want you to try to find the regular AdWords and start using that because it is much more powerful and has amazing features like more accurate targeting so you can reach your Dubbo customers more efficiently. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can find traditional AdWords by just hunting for AdWords and following the prompts, but bear in mind that the two systems don’t share campaigns. This means that if you have begun an ad with Express, you won’t have the ability to see it in the other program.
$5 will not see any real results– and not just because results cost more than that, but because you have to have a bigger campaign so as to actually see the successful aspects, and the not-so-successful parts. A great way to determine a budget is to use the keyword planner tool. Search for a keyword that you want to use, and then use the cost slider to discover the rough cost that you ought to be aiming at. You will notice that there is a curve, – you generally want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, sometimes you just should think about how much you are willing to lose, and just need to take a bit of a gamble. Whether it is $50, $100 or $500, often in business you need to have a bit of a leap of faith to find out what will work for you.
Monitoring your ad.
This is the step that far too many people overlook because they don’t understand that you get metrics from an ad campaign. You can actually measure and watch to see how many people interact with it, when this interaction happens, and how much money it is costing you each time. So why keep an eye on this? Well it will make sure that you are seeing what works for your ad, and also allow you to end it if it is just wasting money. My advice though would be to let the ad run for at minimum 5 days to allow it settle into a routine– because often ads will get a big rise at the start that gives you incorrect assumptions about its effectiveness. So pay attention to it and don’t be afraid to start again with new plans.
So why should you count on my advice? I am actually the CEO of Internet Marketing Experts Dubbo, and I have worked in this business extensively. I have started by operating a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a really successful SEO agency that specialises in many areas including things like Google AdWords management. So If you are searching for more information about what to look for in a successful Google AdWords campaign, or would like to talk to an SEO agency to improve your business even further, then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsDubbo.com.au.