SEO Company Dubbo – Beware the SEO Traps.
SEO Agencies in Dubbo may all appear the same, but if you come up with enough knowledge you can protect yourself from falling into ploys.
Several years ago when I was discovering the value of SEO, I paid about $1,500 per month to one of the country’s best Online Marketing Companies. This particular company was well known in the media as one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high up on the first page of Google, all over a range of keywords. I was excited and money started to come in every day from online sales. I recall asking the owner of the business one day what would happen if I quit paying the $1,500 per month. He replied, then you would return to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very uncomfortable about that idea, but the money was rolling is so hey, what was the problem? And I am sure that lots of Dubbo business would definitely have done the same thing.
One day I will never forget I did my usual keyword search and my website was gone. I was no more ranked 1st or 2nd – I was gone. In horror I went over to page 2 and still absolutely nothing, then page 3, nothing. By then it seemed like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was terrible. In a state of panic I called my SEO Company and asked what the hell had been done. They mentioned some form of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer afterwards I stopped paying $1,500 per month to be on page 4. I felt I could manage that page on my own.
For those of you from Dubbo that know a bit concerning the history of SEO, my website had been subject to a major Penguin update and my agency, who are no more in business, had simply bought spammy links and bought traffic. It worked well for some time. They built a multi-million dollar business around it, but when Google altered the algorithm that was the end of that.
Even as a CEO of an SEO Company working for Dubbo, I am a fervent believer that if you must know the basics of SEO if you want to run a successful business. Yes you may see an SEO Company, but if you really don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses shoddy and outdated techniques. Even when you 100 % outsource your online marketing you still should know what’s going on. Never forget the fact that it’s your company, your livelihood.
Keeping that in mind, here are some questions for you to ask when trying to find a Dubbo SEO Company.
- Does the SEO firm have the capacity to do all elements of web design and coding?
- Will they also analyse your competitors’ sites and businesses to figure out which sites in your industry are performing well and why?
- Does the SEO company have content writers in-house?
- Does the SEO firm have a link strategy for your site?
- Does the SEO firm handle your social media tactic?
- Do they include AdWords/Pay Per Click (PPC) management as a section of their plan?
- Is the SEO Company seeking to understand your sales method?
- How do they handle reporting and communication?
- Do they advise you quick-fix promises?
If you are looking for a few suggestions and pieces of advice that will really help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then call us and we will answer every one of your questions. Contact Internet Marketing Experts Dubbo on 1300 595 013 or visit, www.internetmarketingexpertsDubbo.com.au