SEO Tactics To Forget in 2018
In today’s competitive marketplace of digitalisation and globalisation, it’s critical for organisations to employ online strategies and tactics that enhance their visibility to customers that are proactively looking for their products or services. Search Engines are absolutely the most influential programs that will have a bearing on your online visibility, and hence your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to enhance their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).
SEO can be an effective investment that will heighten your exposure and conversion rates, or if used improperly, can injure your rankings and exposure, thus having the opposite effect. The challenge with SEO is that its algorithm is constantly changing, and most website owners don’t keep up to date with current SEO trends. SEO tactics that worked last year may not necessarily be effective this year, and prominent SEO tactics from 5 years ago may result in your website being penalised today.
As opposed to focusing on the top SEO tactics that website owners should be investing in, we’re instead going to delve into the top SEO tactics that will actually penalise your website and therefore should be completely forgotten about in 2018.
- Keyword Stuffing
Keyword stuffing is a regular mistake that many website owners make in an attempt to heighten their SERP results. Keyword stuffing is fundamentally the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can quickly verify how many times a keyword has been utilised and will penalise websites for excess keyword stuffing. As opposed to keyword stuffing, website owners should centralise their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been around since the creation of SEO, and its value as an SEO tactic has developed fairly quickly since then. Although link building is still amongst the top three SEO tactics in 2018, aggressive link building will certainly result in your website being penalised. Google weighs links genuinely as a ranking signal considering that links are a public promotion which correlates with valued information on a website.
Aggressive link building transpires where links are acquired in a synthetic way. Examples of this is where links are inserted in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO technique will result in penalties for a website and should be abandoned, instead being substituted with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One obsolete SEO tactic that lots of folks still believe to be effective is excessive internal links. There is a frequent misconception where websites that contain a large amount of links to other pages within the website will improve their SERP results. The intent in doing this is to increase a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more damage than good.
- Not Identifying Technical Problems
The backend of a website plays a critical role in SEO, so it’s important not only to pinpoint any technical issues that may hurt your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just published an update relating to SSL encryption, so if a website doesn’t obey this update now, it will be penalised. The most popular technical problems that affect most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most overlooked SEO tactic that will enhance your SERP rankings are related to the images within a website. Optimising your website for image search is a reliable way to enrich your SEO, and this can be done primarily with the image filename and alt attribute. For instance, instead of supplying an image with a filename of home1.jpg, website owners should instead aim to use a keyword that characterises the image. Additionally, a basic mistake with images is keyword stuffing the alt attribute.
There’s no question that a productive SEO strategy will boost a website’s SERP rankings and visibility, however due to many websites abusing SEO techniques in the past, Search Engine’s SEO algorithms are regularly changing and it’s essential to keep up with these changes to grow in today’s online marketplace. If you need any advice with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, phone Internet Marketing Experts Dubbo on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertsdubbo.com.au